DataSieve offers the full range of services to ensure your site succeeds, from the first inception of the site to its full realization and the achievement of your business goals. Our web site and application design and development services can bring your ideas to fruition, and our measurement and marketing solutions will ensure that the goals behind those ideas are met.
Web Site and Application Design
Many web design firms can provide a pretty web site that serves as an interactive brochure. At DataSieve, we believe it is critical that your web site goes beyond this, to become a powerful tool to help you build and grow your business. Your web site should help you reach and identify new customers, and increase the efficiency of your operation. It should integrate with your core business systems to deliver real business results.
Building web sites and applications that achieve these goals can be a daunting and expensive process. At DataSieve, we have solved that problem by focusing on core vertical markets. By developing web applications that apply to these core markets, we can share the cost and complexity of building these systems across the entire market. What does this mean for you? A powerful, feature-rich system more quickly and for less money than you can get by using another firm.
Measurement and Exploitation
Web and application development without measurement is like driving with a blindfold — you can get started, but you don't know where you'll end up or what you'll crash into on the way. At DataSieve, we build all of our systems with the goal of business measurement in mind. This allows you to track the course you are taking and make adjustments to meet your business goals. Most firms will focus on simple web traffic measurement for web sites, revealing only a small part of the entire picture.
Business measurement differs from traffic measurement by measuring progress toward specific business goals, rather than simple web site activity. It is focused not on the technology, but on the business. In its simplest form, business measurement may include metrics such as monthly orders and orders growth, average order size, and traffic-to-order conversion rates. More sophisticated business measures can tie the online (web site) data with offline data, such as data from other marketing channels, offline sales data, survey data, and even manufacturing plans to produce deeply-insightful reporting
Actionable intelligence is the basic goal of business measurement. Basic traffic measurement may let you know if your site needs more marketing, but it does not provide any insight into what kind of marketing will be most successful. By measuring the effectiveness of offline campaigns at bringing visitors to your site, DataSieve's business measurement techniques can help you better invest your marketing dollars.
Our business measurement solution can also provide insight into changes that can be made to your site to improve your business. One basic tool for this is the sales funnel, shown on the right. This allows us to break the activity of your customers into stages, starting from initial interest and concluding with an actual sale. By analyzing the drop off rate from each stage, and the causes for drop off, we can determine actions to take to maximize the overall interest-to-sale conversion rate — that is, to maximize your sales.
Marketing and Optimization
The web is a brutally competitive marketplace, with worldwide competitors and easy cross-shopping for users. No web site can succeed in this environment without aggressive and effective marketing. Our experts will work with you to put together a marketing strategy that will maximize your return-on-investment.
Your Next Steps
DataSieve can help you realize your business goals. Our full spectrum of web design, development, measurement and marketing services will ensure your success. Please contact us to discuss your needs today.